It is vitally important for Canadian businesses that pursue business ventures in China to understanding Chinese business culture. The Chinese market is a uniquely challenging market to Western businesses and many companies are caught off guard by the large gap between the two cultures. Cultural Differences are a major barrier to success.

In the marketing field it is imperative to know how the Chinese culture affects consumer preferences. There are numerous examples of advertising created by Western firms failing to convey the correct message to the Chinese consumer and failing to increase sales.

JJICA provides Chinese Culture Consulting Services (CCCS) with a grounded sensitivity to Chinese regional cultures, languages, politics and the various legal environments in a particular region. With our services, Canadian firms can communicate effectively, better understand the Chinese market and have the foresight and knowledge to mitigate any adverse social, legal or environmental impacts. They can also take advantage of any legal or social changes that can affect their business. Our services include:

• Enriching the communication environment by creating a "gap-free" communication environment
• Providing a Chinese customer relationship management program for North American businesses
• Creating client, supplier or government relationships and reinforcing those relationship