A unique transformation is unfolding in China and it has to do with household income. More and more of its one billion, three hundred million households now have money to spend on “non-essential goods. The Chinese middle class is currently as large as the population of Canada and it is expected to continue its rapid growth over the next decade.

China has evolved from a developing economic power to a global leader in many industries. Since joining the World Trade Organization, the Chinese government has been opening its domestic industries allowing foreign goods and investments to flow into the country; it has reduced tariffs and has scrapped thousands of “special licences” and fees on foreign imports. These factors have created a tremendous opportunities for companies that want to export to China.

JJICA provides specialized, dedicated "China market" consulting services to Canadian small or medium sized companies. We provide a full range of marketing services including pricing, promotions, products, branding, distribution, and communications, as well as cross-cultural coordination. Our strategic Chinese market approach and our relationship with more than 5000 Chinese domestic importers and agencies across China allows us to choose the best channels and, research and implement a marketing strategy that gets the right products, with the proper message, to the right consumers. Our menu of services includes:

• China Market Research
• Business Negotiation and Culture Consulting
• Promotion & Advertising design
• Distribution Channel Research
• Pricing Consulting
• Project Financial Analysis and Forecasting