How to Take Your First Steps into the China Market - It is the time for Canadian wineries looking overseas

With the improving of China average per capita income especially the development of middle class, wine consumption in China presents the trend of rapid growing, improving its ratio of liquor consumption constantly. As domestic consumers know more about imported wine, wine franchised shop, chain wine shop and such new emerging sales channels rise sharply, shaking the old pattern led by stores and supermarkets, public houses and such traditional channels.

In recent years, imported wines appear surprising explosive power in China. China huge market potential will attract more and more imported wines entered. However, there’s no imported wine taking root in China. Besides Lafite, Castel and a few brands, there are few brands popular in consumers. Generally, China consumers don’t know much about imported wine. Because there’s still no imported wine taking the dominant market position as a leading brand, which makes the future imported wine industry will presents the situation that each wine brand can take a place in the market.

As China wine industry is in initial step with further development needed in wine market, in recent years, China wine industry will confront the period both of challenges and opportunities with great developing potential.

JJICA provides assistance to Canadian wineries to have a systematic understanding of China wine market conditions. Our Toronto and Beijing based team of multidisciplinary professionals provides over 20 years of experiences and a deep understanding of China industry factors to help your business to maximize your success in tapping enormous Chinese market.